Virgin Media Application Essay

Virgin Group Essay

7859 WordsJan 29th, 201132 Pages

Business Strategy Unit 7 EDEXEL Level 4

Tutor: Louise Penketh
Manchester College
22/4/2010

By Guitola Tiny

Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching cost for buyers 12 The Power of Buyers 12 The Power of Suppliers 12 The Threat of Substitutes 12 Competitive Rivalry 13 Adding value chain (porter value) 14 SWOT 15 Virgin Group SWOT 16…show more content…

V Festival UK
VFestival Aus
Virgin Festival Canada
Virgin Festival USA
The Virgin Voucher
Virgin Experience Days
Shopping
Virgin Books
Virgin Drinks
Virgin Megastore USA
Virgin Vie at Home
Virgin Wines

Media and telecommunications
Virgin 1
Virgin Broadband Australia
Virgin Connect
Virgin Media
Virgin Mobile
Virgin Mobile Australia
Virgin Mobile Canada
Virgin Mobile France
Virgin Mobile India
Virgin Mobile South Africa
Virgin Mobile UK
Virgin Mobile USA
Virgin Radio International

Finance and money
Virgin Money
Virgin Money UK
Virgin Money USA
Virgin Money Australia
Virgin Money South Africa

Health
Virgin Life Care
Virgin Active
Virgin Active UK
Virgin Active Italy
Virgin Active South Africa
Virgin Active Spain
Virgin Health Bank
Virgin Health Miles
Virgin Healthcare
Virgin Spa
Social and Environment
Virgin Earth
Virgin Green Fund
Virgin Unite

This is a organisation that as soul for whatever market they enter, and do their research before hand to achieve success each time based on creating a good customer relation and as providing them with great service and products, repeating great business every time, taking into consideration every people involved and make them feel valuable (Employees, consumers, government, suppliers, etc.).
Strategy Formulation
Strategic plan has an immense importance particularly on organisational prospects and

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Marketing Analysis of Jetstar and Virgin Blue Airlines Essay

3385 WordsJun 13th, 200814 Pages

Executive Summary

This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue, both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business, leisure and family market but however, it will ultimately be the service companies, and their associated marketing strategies and techniques which, will establish the difference between the market ‘leader’ and the market ‘loser’. This analysis will detail potential solutions to a number of major strategic issues confronting the companies to maintain its position and protect its profitability in its core domestic market.

There is intense competition between the airline brands and…show more content…

7). Furthermore, this view enables Virgin Blue to be differentiated from the competitors much easier, having a distinctive outlook different from other airline companies.
1.2 Service recovery and customer handling
Service recovery and handling customer complaints is very important in the airline industry and leads to customer satisfaction and loyalty. In the past, Jetstar in particular have had to put their service recovery plans into action. For example, on the 16th of April 2007, a Jetstar flight was cancelled with 300 Australian customers being stranded in the airport for 48 hours. Although the article doesn’t specify how Jetstar used service recovery whilst the customer were stranded, it does state that Jetstar personally called each passenger to apologise, as well as telling them they would receive another apology in writing and a $500 travel voucher with the possibility of them being able to travel business class next time (Murphy, 2007). Although the compensation is resonable, Jetstar should have apologised face to face whilst the customers were stranded in the airport in order for the service recovery to be more successful. According to Lovelock et al, if the response time for compliant handling is done immediately, 56% of those customers that are involved will be satisfied (2004). It has also been discovered that 85% of the time, a customer whom had a very serious complaint can be turned into a loyal customer, so long as the handling of the complaint

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