It’s a good time to be a job seeker: U.S. job growth is strong, unemployment is on a steady decline, and openings are at an all-time high.
That doesn’t make the search any less daunting. Differentiating yourself from every other job seeker on the market is no small feat, and the monotony of filling out online applications can make the task downright exhausting. That’s where a killer cover letter comes in.
Done right, a great cover letter is like a secret weapon for catching a hiring manager’s attention. Next to your resume, it’s one of the most important, underutilized tools at your disposal.
Here are some cover letter writing tips, and a free, downloadable template, to make yours stand out.
Every cover letter you write should be tailored to the job you’re applying for — just like your resume. Study the job posting carefully, and make a quick list of any essential qualifications.
“Job seekers really struggle with what to say on a cover letter,” says Jessica Holbrook Hernandez, President and CEO of Great Resumes Fast. “Taking a second to think about why you’re applying, and why you’re a good fit for the company, makes the process a lot easier.”
If you’re adding a cover letter to an online application, use a business letter format with a header and contact information. If you’re sending an email, it’s OK to leave out the header, but be sure to provide a phone number (and an attached resume, of course). Make sure you’re clear about the position you’re applying for.
Avoid nameless salutations — it might take a little Google research, and some LinkedIn outreach, but finding the actual name of the position’s hiring manager will score you major brownie points. “Do not start a cover letter with, ‘to whom it may concern,’” Holbrook Hernandez says. “It concerns no one.”
2. Tell a Story
To grab a recruiter’s attention, a good narrative—with a killer opening line—is everything.
“The cover letter is a story,” says Satjot Sawhney, a resume and career strategist with Loft Resumes. “What is the most interesting thing you’re doing that’s relevant to this job?” Use that to guide your letter.
Ideally, the story that drives your resume will focus on a need at the company you’re applying for. If you’re a PR professional, maybe you have a list of clients in an industry the team wants to break into. If you’re in marketing, a successful promotional campaign might be the ticket in. “A hiring manager wants to see results-driven accomplishments with a past employer,” says Holbrook Hernandez. “If you’ve done it before, you can deliver it again.”
If you have a career gap or are switching industries, address it upfront. “If there’s anything unique in your career history, call that out in the beginning,” says professional resume writer Brooke Shipbaugh.
(Here’s a downloadable sample.)
3. Use Bullet Points to Show Impact
Hiring managers are usually slammed with applications, so short, quick cover letters are preferable to bloated ones, says Paul Wolfe, Senior Vice President of human resources at job site Indeed.
“Make your cover letter a brief, bright reference tool,” he says. “The easier you can make it on the recruiter the better.”
Bullet points are a good tool for pulling out numbers-driven results. Job seekers in creative fields like art and design can use bullets to break down their most successful project. Those in more traditional roles (like the one in the template), can hammer off two or three of their most impressive accomplishments.
4. Highlight Culture Fit
It’s often overlooked, but a major function of the cover letter is to show a company how well you’d mesh with the culture.
As you research a potential employer, look for culture cues on the company website, social media, and review sites like Glassdoor. Oftentimes, employers will nod to culture in a job posting. If the ad mentions a “team environment,” it might be good to play up a recent, successful collaboration. If the company wants a “self-starter,” consider including an achievement that proves you don’t need to be micromanaged.
The tone of your letter can also play to culture. “The cover letter is a great place to show [an employer] how you fit into their world,” Shipbaugh says. “Show some personality.”
5. End with an Ask
The goal of a cover letter is to convince the person reading it to make the next move in the hiring process — with a phone call, interview, or otherwise. Ending on a question opens that door without groveling for it.
“You have to approach this with a non-beggar mentality,” Sawhney says. “Having an ‘ask’ levels the playing field.”
Related: What Your Resume Should Look Like in 2018
Smart tips to help you format and write a cover letter
Struggling to write a cover letter that will catch an employer's attention? We've got tips to help you show your best self—and a sample you can use to get started.
There's nothing scary about writing a cover letter.
You've found the perfect job, hit the "apply" button, and started the process with your engines revved and ready. But wait! Slam the brakes! They want a cover letter. Oh no.
Don't let this request derail you. Here's everything you need to know to write a letter that truly sells your skills. Plus, scroll down to see a sample cover letter you can use to craft your own.
What is a cover letter?
A cover letter is a one-page document that, along with your resume, is sent with your job application. A cover letter is your chance to tell a potential employer why you’re the perfect person for the position and how your skills and expertise can add value to the company. The letter should be professional but personable, and serve as a sort of introduction.
Do I need to send a cover letter?
A lot of job seekers today wonder if a cover letter is still appropriate to send with your resume—and the answer is yes! Even if an employer doesn’t ask for a cover letter, it couldn’t hurt to send one. In fact, it’s can help you get someone's attention in a different way, and it can be a great way to display your enthusiasm for the job and company.
What are the basic elements of a cover letter?
- Greeting: Address your cover letter to the proper person.
- Opening: Write a personable, inviting opening paragraph that notes how your skills are a perfect fit to the job and displays your enthusiasm.
- Hook: Highlight your past achievements as they relate to the job you're applying for.
- Skills: Emphasize additional relevant skills, such as computer languages or certifications.
- Close: Briefly recap your strengths as a candidate, and include your contact information.
Cover letter tips
1. Parrot the keywords: Just like with your resume, your cover letters should be customized for each job you apply to. Start by reviewing the job description. In it, you will find important keywords that let you know what kind of employee the company is hoping to find. Use these same keywords throughout your cover letter.
2. Adapt for the company: Each version of your cover letter should talk about how your skills will benefit the particular company that you want to work for. You want to target the company’s needs—not your own. Demonstrate how you could help them achieve their goals. Remember: You're selling yourself in a resume and a cover letter, but the employer has to want to buy.
3. Show you "get" them: Your cover letter should demonstrate that you have done some research into what the organization's pain points are. Presenting yourself as a solution to a hiring manager’s problem can help your cover letter take the right tone. If you’re applying to an administrative position, be sure to mention your time-management skills; if you’re an IT professional, include your expertise in improving efficiency. Always ask yourself: How can I help this company?
4. Proofread. Don’t assume spell check will catch every mistake (it won’t). Slowly review your cover letter to make sure everything reads properly. Have someone else read your cover letter for backup.
Need even more confidence before you start your cover letter? Below are some additional cover letter tips you could reference—or keep scrolling for a cover letter sample:
Cover letter mistakes you should avoid: From overusing “I” to being too vague, there are a bunch of pitfalls that can trip you up. Don’t let them!
Cover letter format and advice tips: Learn how to set up your cover letter and what each section should include.
Cover letter tips for new grads: You might lack real-world work experience, but your cover letter can be chock-full of activities that demonstrate your potential to succeed.
Cover letter tips for technology professionals: The ease of applying to online jobs has led many IT professionals to skip sending a cover letter, but that’s a mistake.
Cover letter tips for finance professionals: If you’re searching for a finance job or want to be prepared just in case, you will need a dynamic cover letter to grab the hiring managers’ attention.
Tips for better email cover letters: If you're emailing a resume, your cover letter will deliver the first impression. These eight tips will help you craft a better email cover letter.
Cover letter sample
Check out the sample cover letter below (or download the template as a Word doc) to get some inspiration to craft your own. And we've also got you covered if you're looking for a cover letter in a specific industry.
Once you've finished your cover letter, consider joining Monster—you can upload and store up to five cover letters and resumes, so that you can apply for jobs on our site in a snap!
Ms. Rhonda West
Customer Service Manager
123 Corporate Blvd.
Sometown, CO 50802
Re: Customer Service Representative Opening (Ref. ID: CS300-Denver)
Dear Ms. West:
I was excited to see your opening for a customer service rep, and I hope to be invited for an interview.
My background includes serving as a customer service associate within both call-center and retail environments. Most recently, I worked on the customer service desk for Discount-Mart, where my responsibilities included handling customer merchandise returns, issuing refunds/store credits, flagging damaged merchandise for shipment back to vendors and providing back-up cashiering during busy periods.
Previously, I worked within two high-volume customer-support call centers for a major telecommunications carrier and a satellite television services provider. In these positions, I demonstrated the ability to resolve a variety of issues and complaints (such as billing disputes, service interruptions or cutoffs, repair technician delays/no-shows and equipment malfunctions). I consistently met my call-volume goals, handling an average of 56 to 60 calls per day.
In addition to this experience, I gained considerable customer service skills during my part-time employment as a waitress and restaurant hostess while in high school.
I also bring to the table strong computer proficiencies in MS Word, MS Excel and CRM database applications and a year of college (business major). Please see the accompanying resume for details of my experience and education.
I am confident that I can offer you the customer service, communication and problem-solving skills you are seeking. Feel free to call me at 555-555-5555 (home) or 555-555-5500 (cell) to arrange an interview. Thank you for your time—I look forward to learning more about this opportunity!