Coca Cola Mission Statement Essays On The Great

Coca-Cola Company: Mission, Strategy, Values, and Vision

1951 WordsFeb 1st, 20188 Pages

Introduction to the Coca-Cola Company
The Coca-Cola Company is an American multinational soft drinks and beverage manufacturer. It was incorporated in 1886 by Asa Griggs Candler and is currently present in more than 200 countries of the world. The Coca-Cola Company manufactures, promotes, and sells more than 3,500 products under 500 different brand names. The top brands of the company include Coca-Cola (Coke), Fanta, Minute Maid, Sprite, Odwalla, Fresca, Dasani, Ciel, Mello Yello, Power Ade, Fuze, etc. Coca-Cola is the bestselling soft drink brand in the world. The company enjoys a strong brand image, financial position, and a large customer base all over the Globe (The Coca-Cola Company, 2013).
b. The Purpose, Mission, Strategy, Values, and Vision of the Coca-Cola Company
i. The Purpose and Mission Statement:
The mission statement of the Coca-Cola Company presents its overall purpose of doing business. It states the company's promise to create value for the shareholders and making every effort to build the strongest brand image in the global community. For consumers, the company aims to provide the highest quality of beverages that can refresh their world and create inspiration of optimism through their brand identity. The company also promises to create value for all its stakeholders which have a direct or indirect role in its success and prosperity in the global market (The Coca-Cola Company, 2013). ii. Strategy:
The Coca-Cola Company has…

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SWOT Analysis of the Coca Cola Company Essay

1002 Words5 Pages

Coca Cola SWOT

Organization History and Mission Statement The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified…show more content…

Coca Cola SWOT

Organization History and Mission Statement The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified product portfolio also. The mission of coca cola is ‘to refresh the world, to inspire moments of optimism and happiness and create value and make a difference’.
Organizational Strengths and Weaknesses
Coca Cola’s first main strength is its diverse product portfolio. The products in its portfolio include Coke, Fanta, Sprite, Kinley, Limca and many other subsidiary brands. All of these brands are highly popular. Coca Cola sells various products that are different in taste and suit the preference of all its customers. (Coca-Colahellenic, n.d.) It is the diverse product portfolio that drives the popularity of Coca Cola high as it has one or more products to suit everyone’s taste. The large portfolio contains a large variety of flavors and types of

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